Skip to main content

The Persuaders

Years ago I picked up a DVD of BPS documentary called "The Persuaders" at the Boarders bookstore. Well, since then the store went under and the proliferation of the Internet and online services made access to content much easier, and in some cases completely free (unless one chooses to pay for the DVD quality video and an ability to watch it offline). Does one have anything to do with the other? Probably, but it's not what this post is about.


It's about the documentary. I found it incredibly interesting and in some ways eye opening. Check it out, see how far the persuasion industry takes its advertising mission (and keep in mind that by now it is probably significantly farther than at the time of the documentary's release in 2004); how it view us, the consumers (roaches being sprayed with ads until developing resistance); how it blends advertising and reality (to the point when one can't tell them apart); etc. In short, enter The Persuaders (click on the image below to view online).

Comments

Popular posts from this blog

Alan Mathison Turing

Update (11/23/2013): "Now, nearly half a century after the war hero's suicide, Queen Elizabeth II has finally granted Turing a pardon." (http://usat.ly/19bLZET) Long overdue!!!

With academic background in applied mathematics and computer science and years of experience in Information Technology it would be incredibly surprising if I didn't know of Alan Turing, or so I thought. Sure, I knew who he was and had a good idea of what he had contributed to the fields of mathematics, logic, cryptography, and of course computer science, which he basically founded; and things like Turing Machine, Turing Test, and Enigma Code-breaking have been widely popularized. I also knew that he died relatively young, but I am ashamed to admit that I didn't know anything about the circumstances surrounding his premature death. That is until I read the following in the book titled "The Information: A History, a Theory, a Flood" by James Gleick: "Turing's homosexuality r…

Cadres Decide Everything!

About a month or so ago I've glanced through a very interesting article in the Bloomberg Businessweek magazine that talked about SAS,the world's largest privately held software company, and its success in keeping employee turnover rate down to 2.6 percent (in 2010). Compare this to the info-tech industry's average of 22 percent and you will see a monumental scale of this achievement. I find it interesting that SAS doesn't make a big fuss out of the results of its sound retention strategy by flashing it across the website or having it enshrined within corporate motto (like so many IT consulting companies do). Instead, SAS keeps focusing on its core strengths of business intelligence and analytics, but with a clear understanding that every business is, first and foremost, a human endeavor (at least for now); and from that point of view - human capital is priceless.


The bottom line - SAS may sound dusty (conceived in 1966, incorporated in 1976) and may not bring to mind co…

Ten Dirty Little Secrets You Should Know About Working In IT

I like a good "xyz ten" list (where xyz = top, best, worst, ...) as much as the other guy. And though I admit that the notion is, in most cases, rather shallow (oversimplification <> clear and concise delivery of a message) it often makes for an uplifting (funny) read. Here's one:
IT pros frequently use jargon to confuse nontechnical business managers and hide the fact that they screwed upSome IT professionals deploy technologies that do more to consolidate their own power than to help the businessVeteran IT professionals are often the biggest roadblock to implementing new technologiesYou’ll spend far more time babysitting old technologies than implementing new onesVendors and consultants will take all the credit when things work well and will blame you when things go wrongYour nontechnical co-workers will use you as personal tech support for their home PCsCertifications won’t always help you become a better technologist, but they can help you land a better job or a…